LG Hausys, known as an innovative manufacturer of building and decorative materials, announced that it has changed its name to LX Hausys, Ltd. from July 1, 2021.
The company name change is part of the process of incorporating LG Hausys, LG International, Silicon Works, and LG MMA into the LX Group, which was established by Koo Bon-joon, the younger brother of the late Chairman Koo Bon-moo, in May. The companies will now use the LX brand.
The new name is a result of the company’s position within the recently established LX Holdings Corp. The holding company is a globally diversified organization, a spin-off from the LG Group, the South Korean multinational conglomerate best known for its advanced consumer electronics and myriad other products designed to link innovation to a better life.
This change will enable the company to continue to invest in the European market while retaining its link to the innovative spirit for which LG is known. The name change will not affect customer or business operations. The company’s distinct product portfolio will remain in place. This includes its well-known brands for the architectural and design sector HI-MACS® and Viatera®.
In conjunction with the announcement, LX Hausys unveiled a new company logo. The logo consists of a red square symbol that is a re-imagination of the parent company’s heritage.
The curved, white line signifies the Lucky Linked Wave, which symbolizes the flowing link to a sustainable future. Next to the red square symbol are the letters L, which stands for “Link” and X, which stands for “the infinite possibilities for a sustainable future.”